One of my favorite assignments during my time at Lyndon was creating holiday cards for various occasions. The project began with sketching rough thumbnails, followed by selecting three concepts to present to the class, and ultimately refining one into a final design.

I approached the assignment with a playful spirit, choosing to design cards for less conventional holidays such as National Scribble Day, Apple Giving Day, and National Kitten Day. However, the graduation card emerged as the most popular among peers and instructors alike. The other 2 concepts I presented where a Valentine's Day card, which took on a slightly unsettling tone (intentionally so), and a National Kitten Day card, which was crafted more to amuse my professor than for serious consideration.

Roughs

Through feedback, I learned valuable lessons in composition and clarity. For instance, in the graduation card, the parents in the background were too large, detracting from the graduate's figure. Additionally, the graduate's posture and eye positioning were ambiguous, leading to confusion about whether they were about to embrace their parents. I addressed these issues by adjusting the scale, refining the angle, and enhancing the facial expressions, resulting in a more cohesive and effective design.

This project not only allowed me to experiment with different styles and themes, but also emphasized the importance of iteration and responsiveness to feedback in the design process.