April 2023 // Assignment
This animated logo project marked my first foray into motion design, and I'm still proud
of how it turned out. Assigned in a class with the simple brief to create an animated logo
for either a real or fictional company, I chose to invent one from scratch. While the specifics
of what "Stax" does remain undefined, the focus was on exploring animation techniques and bringing
a brand identity to life through motion.
The process involved conceptualizing the brand's visual identity, designing the logo, and
animating it to convey a sense of dynamism and professionalism. This project not only honed
my skills in animation but also deepened my understanding of how motion can enhance brand
storytelling.
