August 2025 // Client Work // LEGO
In 2025, I applied to The LEGO Group's Design Talent Pool, an opportunity that challenged me to develop a new product concept explored through two distinct display prototypes. While I was not selected to move forward, the experience was incredibly valuable and pushed me well beyond the structured, geometric styles I typically work in for my Minecraft and BrickHeadz models.
For this assignment, I intentionally chose a theme that would force me outside my comfort zone: the ocean. Its vibrant color palettes, organic silhouettes, and flowing forms allowed me to explore a far more expressive and unconventional design direction. I wanted each prototype to reflect a different facet of the theme: one focused on sculptural creature work, and one on dense environmental worldbuilding.
The models displayed on this page represent updated versions created after receiving feedback and after physically building the prototypes. Many refinements were made based on hands-on testing and suggestions from friends and family. The original versions I submitted to LEGO can be viewed in the application file linked below.
I received thoughtful and detailed feedback from LEGO's design team, highlighting strengths such as form, color, creativity, digital building, and process clarity, while also providing clear direction for future growth. Areas like advanced building techniques, storytelling through play features, system-level complexity, and hybrid or interactive thinking are all skills I'm excited to continue developing. I plan to apply these improvements not only to future projects, but also by revisiting and updating my existing models to make them more stable, polished, and intuitive to build. This experience has given me a clear path forward, and I'm motivated to reapply with even stronger, more diverse work that shows just how much I've grown!
Click below to view the original version of the models as submitted for the application, as well as the porfolio I presented them:
Assignment // Portfolio
This prototype explores three sculptural display models—a jellyfish, squid, and octopus— each centered around silhouette, motion, and character. The goal was to move away from geometric structure and instead focus on fluid shaping and expressive forms. These updated versions include several improvements to stability, clarity, and environmental composition.
The second prototype takes a broader environmental approach. Built around a bright yellow seabed, this diorama uses bold color contrasts and creative part usage—including Technic tubing, inverted dynamite pieces, broom ends, and feathers—to create coral, plant life, and texture-rich scenes. The updated model reflects refinements made after physical testing and further iteration.
