April 2025 // Film
Calling this a “film” might be a bit of a stretch, but with the camera work, angles,
and editing, I think I managed to create something clean and effective. For my other
website, Cuppy's, I wanted to make it feel more interactive, and one of the things I
felt was essential for that was an animated header. After working on some earlier
projects, I knew I could bring something special to the site that tied into the brand
and its vibe. I wanted to focus on making it feel inviting, without going overboard with
flashy animations.
Initially, I thought an actual animation might not fit the brand, so I decided to do
something a bit more grounded. With the idea of capturing the art of baking, I enlisted
my girlfriend to help me film the process of making bread, which is such an integral part
of Cuppy's concept. We both had a pretty solid vision of what we wanted to achieve, and I
think that's what made the project flow so smoothly. From the careful selection of shots to
the editing process, we were able to capture the essence of the brand in a way that’s both
authentic and engaging.
In the end, the video became a focal point for the site, adding a personal touch to the
overall look and feel. It helps convey the warmth and authenticity behind the brand,
which was exactly what I was hoping for.
If you'd like to see it in action,
check out Cuppy's here.
If you'd like to learn more about the concepts and ideas behind the brand,
you can learn more here.
